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by:
Suzanne Neece
Executive Director of the National Association of Pharmaceutical Sales
Representatives®
Q: What are some of the mistakes you see entry level representatives
making in seeking a position?
A: Well to tell you the truth, I see them make many different
mistakes. The number one mistake is that individuals are not familiar
with the pharmaceutical industry. I have heard of applicants going
into interviews and not even being familiar with the pharmaceutical
company’s product lines and the therapeutic areas they are
treating. They are also not familiar with pharmaceutical terms,
medical terminology and the Research and Development process put
forth by the pharmaceutical companies as well as their clinical
trials. The applicants need to spend a little more time getting
prepared for their interviews and also get a better understanding
of the pharmaceutical industry. |
Q: Is it important for me to obtain CNPR training before entering
a pharmaceutical sales job?
A: Yes! A Pharmaceutical sales rep requires the combination of
technical science skills and sales ability. If you want to use
your scientific background in a fast paced sales environment pharmaceutical
sales is the career for you. If you are lacking a medical/scientific
education you can still acquire it by taking the CNPR training
program. The most qualified pharmaceutical sales candidates will
have some education in pharmacology, physiology, anatomy, and medical
terminology. Sales experience or having sales ability such as good
interpersonal skills and rapport building are essential in the
interview process. |
Q: How is the NAPSRx® helping these
applicants?
A: We do an excellent job of giving the entry level applicant
a thorough overview of the pharmaceutical industry and information
they should know when talking to a Pharmaceutical Sales Manager
or pharmaceutical recruiter. We present the information in a manner
that is easy to understand and try not to overwhelm the individual
with details that they do not need to know in the interview stage.
We have been complimented many times over on our Entry Level Sales
Training Manual. I am proud of our association being able to provide
these needed services. |
| Q: What type of guarantee do you have?
A: The association has a 14 day return policy
and guarantee to anyone who purchases our product. Our association
has a clean record with
the BBB and we are proud of that. If someone is not completely
happy with the CNPR training packet they have 14 days from the
time of order to return it for a refund.
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Q: Why should I get trained before I am hired since there will
be additional training provided by the company?
A: All pharmaceutical companies will provide training to their
new hires. However, company training programs are intense with
lots of information to be absorbed in a short period of time. New
hires must pass exams at the training programs to advance into
a pharmaceutical sales job. New hires who do not score well on
the exam will be sent home and not asked to come back. This is
quite a risk to many individuals. For CNPR graduates these training
programs become nothing more than review. Also, when interviewing
for positions candidates with CNPR training are more attractive
to pharmaceutical employers because they already have been trained. |
Q: Companies prefer to hire candidates with no experience or previous
training as they may have to break bad habits?
A: Are you kidding. We have been asked this question a few times
and they answer is obviously NO!!!!!!!!! Pharmaceutical companies
will always prefer someone with experience or at least pharmaceutical
sales training. The CNPR training is mostly on product knowledge,
medical terminology, rules-regulations, effective drug sampling
and some physician selling techniques that almost all reps utilize.
There are no bad habits that formulate because of this training
and an educated candidate is always better than one who is not.
Actually, there are not any good careers in America that you can
obtain without having industry or vocational training. |
Q: What are some other mistakes you see that entry level applicants
make when applying for pharmaceutical sales rep positions?
A: Too many times I see the applicants go after Big Pharma. What
I mean is that they pursue the jobs with Merck, Pfizer, J & J,
etc. and they ignore the medium or smaller companies such as Forest
Pharmaceutical, Dey Pharma, Tap Pharmaceuticals to name a few.
Do not get me wrong all these companies are great to work for and
have excellent reputations as well as provide excellent products
but sometimes it is easier for an entry level rep to break into
the industry with a smaller to medium sized company. |
Q: How do you help them with this?
A: The NAPSRx® Career Center lists over 168 pharmaceutical
companies and contact information for them. The applicant can research
and contact the ones they are interested in. |
Q: Where do you see the pharmaceutical industry going?
A: Over the past 25 years, prescription drug use has grown significantly
as the increased availability of better and cost-effective new
medicines has changed health care practice to focus more on prevention
and treatment of a growing range of illnesses with pharmaceuticals.
Pharmaceutical innovation has been central to creating a fundamental
shift in healthcare—patients spend less time in the hospital
and more time at the prescription counter. |
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