Training Manual for CNPR Certification

2013 CNPR TRAINING MANUAL/PROGRAM DETAILS:

Edition: Revised 12TH Edition
Pages: 382
Availability: Usually ships within 24 hours
For pricing please click the "Order Now" button to the left to see the different Program Packets we are currently offering.
Copyright 2003-2013 All rights reserved.

(All sources in manual are given proper credit with written permission on file.)

CNPR Program includes:
8 Practice quizzes
CNPR Exam: 160 questions (Web based timed exam of 120 minutes/ or 45 seconds per question)
Total Packet includes: NAPSRx Career Center
1 year membership to NAPSRx

TRAINING MANUAL DESCRIPTION:

The NAPSRxs 2013 CNPR Certification Pharmaceutical Sales Manual
prepares students for their CNPR exam while providing the vocational knowlege needed for anyone looking to break into the pharmaceutical industry. The CNPR manual covers many subjects recommended for any entry-level candidate. The topics include:

UNDERSTANDING THE PHARMACEUTICAL INDUSTRY

PHARMACEUTICAL SALES SKILLS

  • Territory Planning and Information Gathering
  • Importance of Call Planning and Record Keeping
  • Appointment Calls/Impromptu Calls
  • Strategies for Appointment Only & No See Offices
  • Waiting and Down Time Strategies
  • Sales Brochures & Support Literature
  • Selling New Products vs. Established Products
  • Sampling Rules in Hospitals
  • Commenting on Competitive Products
  • Effective Sample Positioning
  • Citing Clinical Studies and Trials in a Presentation
  • Closing Sales
  • Exhibit Preparation
  • What Sales Managers Expect
  • Communication with District/Regional Managers
  • Hospital Calls
  • Brand Medicine
  • Building Pharmaceutical Brand Values
  • Pharmaceutical Brand Strategy
  • Pharmaceutical Brand Values
  • DTC Advertising
  • Brand Name Development
  • Healthcare Environmental Trends
  • Ethical Sales Regulatory Guidelines
INFORMATION TO GET THE PHARMACEUTICAL JOB

The Top 65 Interview Questions that Pharmaceutical Companies Ask in Interviews

Tips To Get You Noticed at a Pharmaceutical Career Fair

Resume and Cover Letter Techniques Geared to the Pharmaceutical Industry