Training Manual for CNPR� Certification

2013 CNPR� TRAINING MANUAL/PROGRAM DETAILS:

Edition: Revised 12TH Edition
Pages: 382
Availability: Usually ships within 24 hours
For pricing please click the "Order Now" button to the left to see the different Program Packets we are currently offering.
Copyright 2003-2013 � All rights reserved.

(All sources in manual are given proper credit with written permission on file.)

CNPR� Program includes:
8 Practice quizzes
CNPR� Exam: 160 questions (Web based timed exam of 120 minutes/ or 45 seconds per question)
Total Packet includes: NAPSRx� Career Center
1 year membership to NAPSRx�

TRAINING MANUAL DESCRIPTION:

The NAPSRx��s 2013 CNPR� Certification Pharmaceutical Sales Manual
prepares students for their CNPR� exam while providing the vocational knowlege needed for anyone looking to break into the pharmaceutical industry. The CNPR� manual covers many subjects recommended for any entry-level candidate. The topics include:

UNDERSTANDING THE PHARMACEUTICAL INDUSTRY

PHARMACEUTICAL SALES SKILLS

  • Territory Planning and Information Gathering
  • Importance of Call Planning and Record Keeping
  • Appointment Calls/Impromptu Calls
  • Strategies for Appointment Only & No See Offices
  • Waiting and Down Time Strategies
  • Sales Brochures & Support Literature
  • Selling New Products vs. Established Products
  • Sampling Rules in Hospitals
  • Commenting on Competitive Products
  • Effective Sample Positioning
  • Citing Clinical Studies and Trials in a Presentation
  • Closing Sales
  • Exhibit Preparation
  • What Sales Manager�s Expect
  • Communication with District/Regional Managers
  • Hospital Calls
  • Brand Medicine
  • Building Pharmaceutical Brand Values
  • Pharmaceutical Brand Strategy
  • Pharmaceutical Brand Values
  • DTC Advertising
  • Brand Name Development
  • Healthcare Environmental Trends
  • Ethical Sales Regulatory Guidelines
INFORMATION TO GET THE PHARMACEUTICAL JOB

The Top 65 Interview Questions that Pharmaceutical Companies Ask in Interviews

Tips To Get You Noticed at a Pharmaceutical Career Fair

Resume and Cover Letter Techniques Geared to the Pharmaceutical Industry