2013 CNPR® TRAINING MANUAL/PROGRAM DETAILS:

Edition: Revised 12TH Edition
Pages: 382
Availability: Usually ships within 24 hours
For pricing please click the "Order Now" button to the left to see the different Program Packets we are currently offering.
Copyright 2003-2013 – All rights reserved.

(All sources in manual are given proper credit with written permission on file.)
CNPR® Program includes:
8 Practice quizzes
CNPR® Exam: 160 questions (Web based timed exam of 120 minutes/ or 45 seconds per question)
Total Packet includes: NAPSRx® Career Center
1 year membership to NAPSRx®

TRAINING MANUAL DESCRIPTION:

The NAPSRx®’s 2013 CNPR® Certification Pharmaceutical Sales Manual
prepares students for their CNPR® exam while providing the vocational knowlege needed for anyone looking to break into the pharmaceutical industry. The CNPR® manual covers many subjects recommended for any entry-level candidate. The topics include:

UNDERSTANDING THE PHARMACEUTICAL INDUSTRY

Pharmaceutical Industry Overview

Major Product and Therapeutic Categories

Benefits of a Healthy Drug Industry

The FDA’s role in the industry

Laws enforced by the FDA

Hatch-Waxman

Regulatory Compliance in Drug Labeling and Promotion

Medicare/Medicaid issues.

Research and Development of New Drugs

Stages and Timeline of New Drug Development

Clinical Trials

Regulatory Requirements for Clinical Trials

Drug Discovery

Vaccines

Gene Therapy

Stem Cells

Selling and Ethical Regulatory Guidelines

Patent/Patent Extensions

Generic Drugs

US Drug Distribution Channels

Manufacture/Distributor Relationships

Government Reimbursement Programs

Drug Discount Cards

Group Purchasing Organizations

P&T Committees

Drug Formularies

Therapeutic Drug Classes & Categories

Drug Patent Terminology

Pharmacokinetics/Pharmacodynamics

Anatomy & Medical Terminology

Package Insert Information

PI Descriptions

Drug Wholesales

Drug Transport Mechanism

Drug Distribution Terminology

Drug Transport Mechanism

Absorption in the Body Toxicology

PHARMACEUTICAL SALES SKILLS

Territory Planning and Information Gathering

Importance of Call Planning and Record Keeping

Appointment Calls/Impromptu Calls

Strategies for Appointment Only & No See Offices

Waiting and Down Time Strategies

Sales Brochures & Support Literature

Selling New Products vs. Established Products

Sampling Rules in Hospitals

Commenting on Competitive Products

Effective Sample Positioning

Citing Clinical Studies and Trials in a Presentation

Closing Sales

Exhibit Preparation

What Sales Manager’s Expect

Communication with District/Regional Managers

Hospital Calls

Brand Medicine

Building Pharmaceutical Brand Values

Pharmaceutical Brand Strategy

Pharmaceutical Brand Values

DTC Advertising

Brand Name Development

Healthcare Environmental Trends

Ethical Sales Regulatory Guidelines

INFORMATION TO GET THE PHARMACEUTICAL JOB

The Top 65 Interview Questions that Pharmaceutical Companies Ask in Interviews

Tips To Get You Noticed at a Pharmaceutical Career Fair

Resume and Cover Letter Techniques Geared to the Pharmaceutical Industry